Reach Out To Your Customers: The Power Of Email Marketing

With everyone using their computers constantly, email marketing is an even wiser strategy than it was before. Read the article below for tips to help you grow your email list if you’re even remotely considering using email marketing.

If you are emailing potential customers, consider following up with some video clip. You could try inserting a line within your message that tells them to order now. The ending of the message could inform these people that they can become a customer immediately by clicking on the provided link.

Be persistent in your attempts to reach customers. You don’t have to send emails daily, but keep in mind that you may not capture a customer’s attention, or business, until he or she has been exposed to your brand or products several times. Touch base often, but not so frequently that it seems too annoying.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

If you use images in your email newsletters, put text to the right of the images. Research shows that customers are far more likely to click on a link or button that is placed to the left of an image than one that is placed anywhere else on the page.

Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.

Your color scheme should be consistent and should reflect your brand. If your colors are all over the board, you will appear amateurish and your efforts may not achieve the results that you desire. You can look on sites like COLOURlovers if you need some good ideas to get you going.

Find out what it is like to receive spam, so that you do learn what mistakes you should not make in your own campaigns. Get a free account and sign up on a few websites. The spam should come in quickly. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.

You should not use images to convey your most important information. A lot of email clients do not display images right away. Often this will result in an unsatisfactory look or unreadable message when images are prevalent. You should always use text for your important information and use alt tags to describe your images.

Be sure you’ve digested the valuable information detailed in this article. To get the most out of this article, you may want to reread or bookmark it for later. Be sure that you use the advice in this article to get you closer to your email marketing goals.