Researchers determined brand scores based on three key

Researchers determined brand scores based on three key areas: financial performance, the role of brands in purchase decisions and brand competitiveness. According to a recent study by Interbrand, Apple is the world’s most valuable brand for the ninth consecutive year. However, the biggest relative increase was seen for Tesla, whose brand value in 2021 is up 184% from 2020. Apple had the largest dollar increase in brand value in 2021. About the study: The annual report is based on an in-depth analysis of the world’s most valuable brands. The five brands with the highest value in 2021 are all technology companies: Apple, Amazon, Microsoft, Google and Samsung. The annual report is based on an in-depth analysis of the world’s most valuable brands. Ayaz Nanji is a digital strategist and co-founder of ICW Media, a marketing agency specializing in content and social media for tech companies. Get access to the B2B 2021 online forum + one year of PRO. He is also a research author for MarketingProfs.