But brands such as Classpass, Everlane and Winc have used email to promote other brands in their email marketing, from small items to delivering email to third parties. Directly to consumer brands is Acing Email. Buyers are becoming more and more direct selling brands and I would say that it’s not just about product quality. Are you ready to send email as a brand that speaks directly to the consumer? Start from scratch, make changes gradually and measure results. Brands that consumers directly are redesigning their marketing and don’t just use Instagram ads to conquer your market. Companies don’t have access to each other’s customer data and a partnership can help both brands build their existing customers. Instead of sales and promotions on Black Friday, brands that target consumers directly are based on recommendations. Platforms like Wove can help brands find a similar audience on Facebook and Instagram to optimize the segmentation of their products. If you’ve ever been on the Internet, you’re almost certainly exposed to direct consumer brands. You use email to get a fan base and, as my bank account can confirm, it works. When it comes to communicating your new incentives of reference, the series of emails itself can be crucial, but keep in mind the right time.