To make your sales and marketing teams truly strong and effective, you need to make sure your data is accurate, up-to-date and seamlessly integrated. All members of your revenue team should be on the same page from day one, using a common database that combines marketing behaviour and sales data. This means that your sales and marketing departments need to get used to a transparent role change and reach a consensus on who is leading the relationship at all times. It has to be a sales, marketing and other profession that is in regular contact with customers and prospects to create consistent and meaningful experiences. Make sure Marketing has insight into the sales process and how Sales uses the data to close down operations. The structure of the marketing and sales functions, each with its own revenue share, is outdated and impractical. And don’t feel pressured to form your team exclusively with the sales and marketing staff. The business world is no longer an easy company in which marketing attracts attention and distracts sales from sales, and sales close the deal. Marketing can never really increase sales without sales. So if you are trying to align sales and marketing, you are clearly confirming your expectations and limitations from the start. And make sure sellers know how marketing measures the awareness, acquisition, qualification and qualification of the marketing resources. Building a strong revenue team will also help you understand how potential customers can become customers and how customers can become strong brand representatives. Marketing and sales are no longer the opposite of the ballroom. After all, modern marketing is about offering exceptional experiences throughout the life of a customer or potential customer. This includes using data to get to know customers better, using payment methods to find contacts and prioritizing participation through the channel. Expanding your offering with support, development and other silo services can only help to improve the experience you offer your potential and potential customers.