You smoke my ass because you just want to show me what’s yours. “Isn’t that right? And as opposed to “Look, John, I’m going to connect with you and create added value over time until you like what you hear and ask me how you can involve me. “These are two very different things. Ron Tite : The second thing is that in the entrepreneurial spirit of people, “I want to get to the thing that allows me to beat my chest and say that I’m the thing. And that often means that we have to continue with these measures of vanity and play the long game. Ron Tite: When the KING said, “We believe that the outdoors is a good life,” they immediately agreed to broaden their horizons and diversify their portfolio, because the new travel services also offer canoe courses, which strengthens their conviction. Because when you say what you believe, what your customers believe, it’s a bit opportunistic, isn’t it? That you reconcile your beliefs with the people who give you money, instead of saying that we unite with those who share our values and beliefs. And as salespeople, salespeople have been around for a long time, and I’m equally guilty of saying, “How can we overcome the noise? How can we reduce the noise? How can we get people’s attention? It’s a universe of goldfish about all these things and it’s like you just want to get attention, kill a puppy. Ron Tite: Last week I talked to our friend Jay Baer and we talked about something like “Oh yes, God and I, where are you going because there are so many shows and good things? And I said to Jay, “I think we should launch a magazine called TV Guide. “For example, we can just find out what the devil is with all those different streaming services. And I don’t care about innocent bystanders who are insulted or frustrated or who hate me because two people are going to turn around and that’s good for me. And I think that’s the problem with modern marketing communication. But if you’re Pepsi and you say the world has to come together to hire Kendall Jenner as a speaker, you say, “What does this have to do with pop? There’s nothing strategic about it. “If you are Audi and say that the world we live in has to experience gender equality in the world of work, you may not need cars. And what we did, or what a lot of people did, was that they tried to play with the system by saying, “Forget it! I’m not going to adjust that. And then the third part is when we believe in something more important and behave in a way that strengthens that belief, which is not only worth mentioning, but also something that people want to hear. I mean, I’m a real estate agent and I can send customers on their way and you can send customers “for example: “What? I don’t work with established companies because there’s no right partner. And they say, “What is everyone talking about? Oh, they’re talking about the environment. “Okay, yes, yes, yes, yes, yes, yes, yes, yes, yes, yes, yes, yes, yes, yes, that’s what we think. “What is acceptable if you strategically focus on what you sell, because what you sell is what you do. You say, “Do you have time to call between midnight and 14:00 the next day?” And you’re like, what? It’s so aggressive and I don’t know who teaches it. The other one I find very funny is what I call a stumble, because I don’t know if you get it often, but it seems to me that one in three invitations comes from people who say, “I found your profile and thought we should join. It’s amazing, I’m having dinner with someone and they say, “Oh, yes, we’ve been watching this program,” and it’s like they’re saying, “I’ve never heard of it [Credentials 00:18:57]. “It’s okay. Ron Tite: Well, I think the blow is the result of people playing with the system, because the promise of digital communication was that we would be able to put the right products and services at the right time for the right people, that we would never be able to produce communication before, cheaper than ever, and somehow at Mensc.