Scoopit Blog – One of the most memorable forms of content

One of the most memorable forms of content curation is the “Share Coke with their name on the page and share the photo on social media. Above, we see an example of an industry leader using this form of content curation to populate “their” blog with relevant content optimized for visibility on search engine results pages. Be sure to research the social sentiment towards your industry and use it to determine the type of content users are looking for when they search for your industry in search engines. Curating content doesn’t have to be a manual process, but while platforms like Scoop.it! are dedicated to automating the curation process, it’s important to use your own knowledge of your customers and ability to identify quality content to find successful formulas. If you notice that several members of your audience are asking similar questions, it indicates that there is little content that answers their questions, and you could rank well on the SERPs if you can clearly answer their question. This feedback can greatly expand your network and help Google crawlers better understand the industry you’re in, while at the same time adding value to the content you create. Content curation allows you to take the cream of the crop of relevant, useful and engaging content and repurpose it to increase conversions on your site. If you find valuable content from another reliable and resourceful site, share it when you share your content with your followers, but avoid asking for anything in return for this free advertising. As you can see from the chart above, the vast majority of marketers focus on conversion factors, improving the distribution of quality content and improving content marketing performance. All of these factors can be best leveraged by selecting great content created elsewhere for retargeting. Content curation has the potential to transform your website or brand into compelling, value-added content, without the immediate time and resources required to create your own text or multimedia content. If you repurpose another author’s content, it may be worth letting them know that you found their work particularly valuable and will follow up to see what they share in the future. Visual content is another form of curated content, but it still has the potential to accelerate your SEO and engage your audience in a different way. This approach gives you a better understanding of what things people in your industry want to know more about, and it can do wonders to make your website, blog or social media profile better for other users who want to know the same thing. Content curation is similar to the role of a museum curator who selects the most important objects and works of art to display to the public.