SEO & Traffic For Your Business – The importance of keyword density

In the last issue we talked about why search engines are so important to the success of your business. In this issue we are going to go over the importance of keyword density.

Keyword density is an indicator of the number of times the selected keyword appears on a web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content.

The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5% The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Here are some simple steps to check the density:

– Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

– Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

– Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

– When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

– Using the total word count for the page and the total number of keywords you can now calculate the keyword density.To achieve the best results it is important to have the first 250 words of your copy be keyword rich.

A good tip is to write your content first, then choose your keywords and/or keyword phrases from the content. Rewrite your content as needed, adding keywords and/or keyword phrases that pertain to the theme of the content. This way, you’ve chosen keywords and/or keyword phrases that are relevant to your content, instead of trying to write content to fit your keywords and/or keyword phrases.

Make sure you look for your next issue soon. We will be talking about keyword research and tools that you can use to get the job done more efficiently.