Shine — – Experience Creator of the Year: This award

Experience Creator of the Year: This award recognizes an individual who has leveraged their knowledge and expertise of Adobe marketing commerce or advertising solutions to create exceptional customer experiences and deliver significant business value to their team and organization. Experience Creation Team of the Year: This award recognizes a team that has come together to overcome organizational barriers and deliver exceptional customer experience and business impact through innovative approaches to implementing their marketing, commerce or advertising strategies. They have consolidated and optimized their digital systems, data sets and marketing spend using the Adobe Experience Cloud, while streamlining the implementation of strategic products, campaigns and onsite customer experience initiatives using Adobe Target, Experience Manager, Analytics, Marketo Engage and CenturyLink’s Internal Data Lake. Architect: recognized as the company that has combined its content and marketing strategy to optimize the digital customer journey and deliver relevant, personalized content to the right audience at the right time to create measurable impact and drive business results. Experienced Executive of the Year: awarded to the visionary executive who has led the digital transformation of their organization and made the customer experience a breakthrough for significant business success. Orchestrator: awarded to the company that has aligned the customer journey across multiple channels, regions or platforms to create the most aligned customer experience through an innovative marketing campaign or business initiative. This year’s awards include 15 categories that recognize outstanding achievements by individuals, teams and companies using the Adobe Experience Cloud product. The Maverick: Recognizes a company or individual that pushes the boundaries of innovation in customer service, marketing, advertising or business. The Advocate: Awarded to the company that has overcome major customer service challenges by taking a customer-centric approach to digital transformation and taking customer service to the next level. The Analyzer: Awarded to the company that has mastered the art and science of data-driven decision making to create optimized customer journeys and generate meaningful business impact based on real-time information. The Mastermind: This award recognizes a company that has created a unified commercial experience across B2B and B2C channels, with online and physical stores, multiple warehouses, dropshippers, markets, partners or suppliers, to enable and delight customers anytime, anywhere. Ambassador: recognizes an individual who has gone above and beyond to share “his” knowledge and thought leadership, and who has demonstrated a willingness to successfully support “his” peers in their digital transformation and customer sharing initiatives. To address disparate systems, limited customer profiles and omnichannel requirements, Nitin appreciated the platform’s holistic approach and the Adobe Experience Cloud. With the launch of Adobe Experience Manager in 2020 and additional bundles, Rite Aid aims to create a more unified experience throughout the customer journey. They saw a unique opportunity to improve customer insights and personalization with Adobe Experience Cloud technology.