Like Google Smart Campaigns which aims to simplify the deployment and management of campaigns for small and medium businesses, the Digital Marketing Center uses Microsoft AI to manage the segmentation and delivery of keywords and advertising audiences. There are platforms such as HubSpot that are already positioned as universal marketing centers for small and medium businesses, and Microsoft Digital Marketing Center of course does not have all the CRM capabilities of HubSpot, but it is free and its simplicity can be a real magnet for busy and resource-intensive small and medium businesses. Jeannie Marvin writes about paid digital advertising and news and trend analysis for Search Engine Land, Marketing Land and MarTech Today. Unlike smart campaigns, Digital Marketing Center advertisers have the ability to create their own ads using automated ad text or by modifying automated offers. The Microsoft Digital Marketing Center is currently in a pilot phase with the addition of new members. Microsoft Digital Marketing Center. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks through a single interface. With more than 15 years of marketing experience, Guinny has held management positions both within the company and in its agencies. Jeannie Marvin is editor-in-chief of Third Door Media. He manages the daily editorial work of all publications and controls paid media coverage. Of course, “he” can also promote the adoption of Microsoft advertising among small and medium businesses that use this product.