This allows customers to know the reason for the rejection

This allows customers to know the reason for the rejection and, without contacting customer support, to review editorial recommendations and make changes to their campaign, challenge the rejection or determine that their business model is not appropriate for advertising on our network. Bing has begun removing words from exact match terms and naming them with the same search intent. Similar search variables can include singular and plural, abbreviations, misspellings, punctuation, accents, roots, rearranged words, synonyms, paraphrases, implied words and the same search intent. For example, the keyword buy sticky toffee pudding will be displayed to search for sticky toffee pudding because the search intent is the same. For example, search terms with purchase intent such as buy, order, online, ship, deliver will be removed and combined with the root word. Need technical support or have a problem with something not working as expected? Contact Microsoft Advertising support. To simplify campaign management in Bing Ads and make it easier for advertisers to manage campaigns in our system and AdWords, we will simplify our mobile targeting options. The team explained that exact matches can also match searches that are small variations of a keyword.