tips for increasing your website ranking and traffic

In the last issue we talked about using key words in your title tag. In this issue we are going to go over some tips for increasing your website ranking and traffic.

Today, I want to talk to you about some simple rules that you can follow that will help you to improve your search engine ranking and the traffic to your site. You can also follow these techniques if you are starting a new site or if your existing website is not ranked well in search engines for certain keywords.

First of all, it is important to concentrate on the home page of your site and once you learn the techniques, you will be able to apply them to the other pages of your site so that you can have multiple high ranking pages.

Let’s go over some of the basic principles to achieving good rankings in the search engines.

• Create a site with valuable content, products or services.

• Place primary and secondary keywords within the first 25 words in your page content and spread them

evenly throughout the page.

• Research and use the right keywords and phrases to attract targeted visitors.

• Use your keywords in the right fields and references within your pages. Like your title tags, meta tags,

top heading and even in the alt tags of images.

• Keep your site design simple so that your customers can navigate easily between web pages, find what

they want and buy products and services.

• Submit your web pages webpage and not just the home page, to the most popular search engines and directories.

• Keep track of changes in search engine algorithms and processes and accordingly modify your web

pages so your search engine ranking remains high. Use

online tools and utilities to keep track of how your website is doing.

• Monitor your competitors and the top ranked websites to see what they are doing right in the way of

design, navigation, content, keywords, etc.

• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze

your visitor location and their incoming sources whether search

engines or links from other sites and the keywords they used to

find you.

• Give your visitors plenty of ways to remember you, like newsletters, free reports, rewards, gifts, coupons etc.

• Exploit your expertise by writing and submitting articles for your website or products.

• When selling products online, use simple payment and shipment methods to make your customer’s experience

fast and easy.

Keep these simple rules in mind every time you work on your existing site or start a new site. If you spend a few days of preparation

up front it will pay off in the long run with better search engine rankings and traffic.

Make sure you look for your next issue soon. We will be talking about some tips that you can use to get repeat visitors to your website.