Therefore, it is much more likely that the site will have a high rating for a blog article on plant-friendly pesticides than, for example, for an article on Google is popular and is incredibly well written. The more the reader is loaded with your content, the longer it stays on your site and the longer the “session duration” – another important factor in Google’s ranking that results from the creation of good content. Needless to say, Google is popular and sellers who want to get good organic search results should know what factors Google takes into account when evaluating content. Important factors are the URL, incoming links, meta-tags, keyword assignment, the structure of your content, the speed of page loading, and many of the technical characteristics of SEO, the importance of which depends on the topic. Different factors on a page affect the speed of page loading, but in general – the faster a site is, the higher it can be ranked by Google. Problems – this is the bread and butter of your Google rating – they help to create the basis for the credibility of the page, necessary to achieve a high ranking in the long run. How do you remember them? Fortunately, Single Grain and Backlinko have searched the Internet for all the known Google rating factors and created a complete graph of information that ranks them according to their role in Google’s rating algorithm. But that’s not the case, and we can’t do that, especially since Google has never released all the factors it takes into account when evaluating content. With all our efforts to optimize content for search engines, you might think that we know exactly which ranking algorithm Google takes into account when browsing the web. Google has confirmed that it uses around 200 rating signals to determine the organic ranking of search engines. Meta tags help Google to determine the specific purpose of a page and the role that each part of that page plays in the chosen topic and keyword. In its simplest form, a topic means that the more content you publish on a given topic, the higher the content rating of that topic in Google’s search queries.