Andrea: I’ve known John Lee Dumas for a long time – I remember meeting him at a conference about 9 years ago when he had just launched EOFire, and I was impressed with his dedication to publishing great content and serving his audience. We just talked about the first 3 steps to incredible success, and if you’re ready to finally achieve financial, local and life freedom, Shared Path to Incredible Success will guide you every step of the way. In 2012, on the advice of several experts I consulted in the online business world, I launched a daily podcast called Entrepreneurs on Fire. But what stands out the most is this: as entrepreneurs, we all face doubts and fears, but there’s a common path that all the entrepreneurs I’ve spoken to have taken to create their own version of an extraordinary success story. You don’t have to go that far to create an animation of his avatar, but for an example of how I met Jimmy – his likes and dislikes, his struggles, his greatest hopes and dreams – watch his video here. I’ve seen it many times: he wants to pick a broad topic because he’s afraid to focus on anything in particular for fear of not reaching enough people. While success looks, sounds and feels different for everyone, there is one universal truth when it comes to success: it’s about freedom. The second step is to discover your niche: your specific, distinctive experience that will immediately let your ideal audience know that YOU, as a unique individual – and what you have to offer – is made for them. Once you’ve created your avatar, it’s time to start seeking them out and having real conversations with them. You may think that taking shortcuts or skipping steps will save you time in the moment, but it will ultimately prevent you from creating the success we both know you deserve. When you’re at a fork in the road and you’re not sure whether you should go right or left, your avatar will be there to show you the way. Write down business ideas that relate to you and that you think are really needed in the world. I knew there was a gap in daily on-demand audio content to share stories and talk to successful entrepreneurs.