Use Educational Content – Educational content goes beyond

Educational content goes beyond telling customers what your brand does and providing them with information about why and how your products are important to them. These statistics show that educational content is an important part of the user experience that makes customers feel comfortable with your brand, products and services. Mint tools to pay Intuit customers. Colgate Oral Care Center is a great example of a brand using educational content to market, educate and retain customers. The best educational content takes customers on a systematic journey of solving their problems and teaching them how different products can solve their problems. In its content marketing efforts, OKEx helps cryptocurrency buyers, sellers and traders learn about different cryptocurrencies, trading techniques and how to be safe when making online transactions. Apple is known for its great inventions in technology and user-centered content that teaches users how to use various product features. Content-based marketing strategies that inform and educate your customers create a win-win situation by providing the information your customers are looking for when building long-term relationships. In addition to promotional and educational content, Apple offers customers the opportunity to schedule appointments with employees to learn more about their devices and how to use them. Their commitment to free educational content puts them at the forefront of their customers’ minds and promotes a positive, free experience with their brand. Here are some brands that use educational content to engage customers. Their content marketing strategy has helped them grow from an early stage without the brand recognition enjoyed by financial institutions to one of the leading personal finance sites on the Internet. Once users have downloaded the app, Mint continues to offer content that guides them through the funnel to products that fit their financial profile. Mint.com has a very sophisticated content funnel that starts with educational content at the top of the funnel, like this article on financial goals for 2021. Menthe.com has a user-centric content marketing strategy that focuses not on the features and specs of their devices, but on the benefits of using their products.