Visual research is expected to have a major impact on e-commerce marketing, not only on the way customers search for visual products online, but also on creating expectations about the customer experience. For example, in a survey we conducted, we found that customers using a text-based search took two minutes and 37 seconds to find the right clothing style, while customers using a visual search found the right product in 27 seconds. Thanks to their technology, users can take a picture of a suit they like, send it to a Pinterest visual search feature, browse through all similar styles and buy directly from these retail sites. Visual search is an artificial intelligence technology that allows users to search the web using an image instead of keywords. Thanks to a powerful visual search, your images are now optimized for SEO, can be interpreted by text search engines and are especially easy to find by the customer. In recent years, Google has introduced visual search features called “Google Lens”, which can perform a number of amazing actions that make it even easier to integrate the technology into your daily life. As mentioned in this article, customers use visual search because they are looking for inspiration. In this article, I will explain how visual search technology works and why it will affect your marketing team in the future. The main reason is that visual search allows customers to find exactly what they are looking for, five times faster than text search. Fashion and interior design are natural applications for visual search, but many other industries also use them, such as renovation and real estate. Unlike an “image search”, where the user enters a text search on Google, click on the “Images” tab and browse through the images that the search engine has selected as the most visually appropriate. But whether you’re looking for the right style of decoration, a dress for a special occasion or location information, the visual search function is the most effective tool you can use. Visual search can allow you to search for the same type of clothing, giving your customers a much wider range of shopping opportunities. In addition to Google, there is also Pinterest, whose visual search is about to change the online advertising as we know it. Ultimately, visual search helps your team to see the real impact of the content you produce.