Your Data Down – Your Australian colleagues don’t have to

Your Australian colleagues don’t have to wait – there’s a strong positive business case to start right now! And if you don’t know where to start, the big news is that Validity has a powerful set of CRM software solutions like DemandTools PeopleImport and DupeBlocker that help CRM administrators and users keep customer data clean, standardized and free of duplication. Validity Wayne Parslow, Executive Vice President, blogged, “The average company believes that 22% of their contact information is inaccurate. This is the direct result of improved data quality, better definition of expectations and a broader offering that leads to greater confidence and increased revenue. Guy is a strong advocate of the intelligent use of customer data to control reactive email programs. European data managers have been forced to tidy up the quality of their data, and are now reaping the benefits. In Australia, there are nearly 2 million small businesses with an average annual turnover of $368,000 and an average profit margin of 11.7%4. All these principles agree that they should be the best data practices which, of course, should be followed, not because there is a legal obligation to do so. As for Europe in 2018, it is recognised that the laws originally drafted in the semi-digital era must be updated to be relevant in today’s world of Facebook, WhatsApp, retargeting and artificial intelligence. Australia is in the process of revising its privacy laws – almost a quarter! The estimate of marketers like you, who believe 30% of their customers’ data is false, is even higher. With a knowledge base spanning most of the two decades, he is recognized globally as an email expert and opinion leader. But you have to have the courage of Europe, where 18 months after GDPR, many marketing programs show big improvements in performance.