Your Editorial Calendar – Last year Justin HubSpot

Last year, Justin HubSpot Champion presented an excellent way to create “pillar” pages to help search engine optimization and organize your content so that your audience will find your best content in different facets of a topic. I know a content team that plans a large piece of rock content each quarter and then creates a tailcoat map to document all the ways in which large stones can be broken into pieces to add value. If you have excellent in-depth content around a generic term, you can split it into several parts to create a column page that supports the main themes and sub-themes. Our video team has divided the documentation into a series of shorter videos that feature brands with great content marketing stories. TIP: If you haven’t reviewed your content recently, but still need to rush to find candidates for a new release, try the approach described in this article: How to perform a content audit in a few hours. After more than 20 years working in content marketing for companies and start-ups, you are looking forward to sharing ideas and experiences with other content marketing professionals. Each of these “frayed” videos has generated thousands of hits, and one of the most enduring examples of content marketing, John Deere’s The Furrow, has received more than 90,000 hits alone. If you don’t have an appropriate detailed guide, Justin recommends that you create one while creating a group of content per column. Kim Moutsos is pleased to join the talented Content Marketing Institute team as Vice President of Editorial. One of the reasons this approach works, says Megan, is that familiarity with the established part increases any related content effort. Just remember that when you see empty sites on your content calendar, don’t wait for an idea to fall on your lap. Who doesn’t like a content audit? Well, most marketers probably don’t like the process, but they appreciate the ideas they produce. 2-6 on your professional calendar with plans to attend Content Marketing World in Cleveland, Ohio. At the April ContentTECH Summit, Megan Golden explained how LinkedIn’s content team almost did the opposite of the fracture.