To make a compelling case for content marketing you need

To make a compelling case for content marketing, you need to talk about what matters to your marketers: revenue growth, cost savings, brand loyalty and operational effectiveness. If you can identify and measure content marketing ROI, you’ll have the information you need to continually refine your content marketing strategy so it’s always effective. If you determine ROI only to demonstrate results and justify your company’s content marketing budget, you may end up with a confusing picture when trying to use your analysis to determine what’s working, what’s not working and how to improve your content marketing strategy. Content Marketing Increases Current Sales – Xerox launched a targeted campaign to reach its top 30 customers and partnered with Forbes to produce a magazine offering relevant and valuable business tips for Xerox’s target audience. To optimize your content marketing strategy and maintain an enviable level of effectiveness, you need constant feedback and analysis of your content. If you don’t have the internal resources to create content, you need to hire a content marketing agency. For this, you run a content marketing campaign with videos, a press release and a blog article that also attracted attention on Facebook, thanks to your smart social media strategy. You’ll see that investing in high-quality video content isn’t as cost-effective as marketing events or webinar series, which cost about the same. This will allow you to set content marketing goals, develop the best strategy to achieve those goals, and then measure the success of your new goals. While not directly related to a specific campaign, there are other benefits of content marketing that will affect your overall business results over time. For example, what is the total cost of your content in one month, or what is the average cost in three months? You can then analyze your costs and revenues to determine the ROI of your content marketing investment. Content marketing improves customer retention: it costs 6-7 times less to retain existing customers than to acquire new ones. The best marketers use valuable content relevant to key customer segments to build brand loyalty. How successful is content marketing for your business? When you can measure the number of referrals, it will be easier for you to determine if your content is helping you reach your goals or if it needs to be revised. Once you’ve mastered the basics of measuring content marketing ROI, you’ll be able to analyze your marketing analytics in detail to gain even more insight into the value of your campaigns to your business. If knowing how to measure content marketing ROI – method and math – intimidates you, you need to read this post twice.